Compass box This is not a luxury Whiskey 750ml LIMIT 2
The most interesting whisky release of this week for me was the new This is not a luxury whisky from the boutique whiskymaker Compass Box.
It is a blended Scotch inspired by our Belgian artistRené Magritte who created the concept piece ‘The treachery of images’ in 1929, better known as Ceci n’est pas une pipe.
Whiskymaker John Glaser explains: “Over recent years, we’ve seen a growing trend in the Scotch industry towards super-premium releases that position Scotch whiskies as ‘luxury goods’ or status symbols to be displayed and traded – rather than as liquids to be consumed and enjoyed. As Whiskymakers, we wanted to release a product that would encourage people to question what it is that makes a luxury whisky aluxury”.
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